The Calmark Group is part of Smithsonian Exhibit
Access Virtual Exhibit Now
The Calmark Group is part of an expansive exhibit at the Smithsonian National Postal Museum, which will be housed in Washington, DC’s old main Post Office near Capitol Hill. The exhibit, entitled “America’s Mailing Industry,” is a partnership initiative between the U.S. Postal Service and the mailing industry. The virtual exhibit recently opened. The physical exhibit will not be ready for two-three years, according to a NPM spokesperson..
The Calmark Group won a place in the historic exhibit based on its compelling story and its contributions to the mailing industry.
From the 1960s when Quinn Calhoun started Calmark Mailing Services employing 500 home typists and 30 full-time employees, to Bob Doyle Sr.’s entry into the mailing business in 1974 – the story is a fascinating one of how the two men crossed paths and their businesses grew and evolved, as well as how their innovations contributed to the history of mailing services in the U.S. (Read the full story at calmarkgroup.com.)
The Calmark Group, still a family-owned business, is headed up by Robert Doyle, Jr. as President and CEO. Jim Fitzgerald, who purchased the original Calmark Mailing Services from Calhoun, serves as chairman of the board.
“We’re pleased and proud to be part of this historic exhibit,” said Doyle. For more information about the virtual exhibit, click here.
Boost the impact and lift responses of your mailings by using ClearVue — The Calmark Group’s exclusive product made in the USA. ClearVue is an eco-friendly product made from post consumer recycled soda bottles. Use ClearVue to transform ordinary premiums into durable glimmering gifts, or use one of our formats to design a new gift, such as stand up desk calendars, door hangers, ornaments, mantle cards… and many more!
When an image or design is printed on ClearVue, it takes on an ethereal quality with various shades of light and color shining through. It also can be designed with areas of solid color contrasting with translucent colors and transparent design elements.
This product is also available in GreenVue, which is recyclable. Use GreenVue to shout out your “green” message.
• Attach samples, magnets, business reply envelopes or anything to ClearVue
• Design custom door hangers, cards, bookmarks, calendars, stand-up displays, etc.
• Design custom branded gifts that stay with the donor long past the lifespan of a typical paper premium.
• Made in the USA, ClearVue and GreenVue products have received glowing reviews from our clients and their donors.
For more information, contact:
The Calmark Group
6755 S. Sayre Avenue
Bedford Park, IL 60638
The United States Postal Services exigent surcharge has come to an end, as of April 10, 2016. On average, postal rates of all classes were reduced between 3 – 4.5 percent.
First-Class Stamp: from $0.49 to $0.47
First-Class Metered 1oz Letter: from $0.485 to $0.465
Postcard: from $0.35 to $0.34
Other mailing products and services have been reduced as well, benefiting The Calmark Group’s clients. Stir up excitement in your mailings by taking advantage of these 4 USPS Mailing Promotions for 2016.
1. Personalized Color Transpromo (July 1 – December 31)
This promotion will provide an upfront 2% postage discount to mailers who use dynamic variable color print for personalized transpromotional marketing messages on their bills and statements. (Registration runs May 15 through December 31)
2. Emerging and Advanced Technology/Video in Print (March 1 – August 31)
This promotion encourages integrating with mobile technology and now with video/print technology. Mailers can earn an upfront 2% discount on mailpieces that include the use of standard NFC, or “enhanced” augmented reality experience (augmented reality superimposes digital images or content over a live image of a mailpiece – “Enhanced AR introduces additional animation and user interaction features). These mobile-based technologies allow the recipient to engage in innovative digital experiences triggered from their mailpiece. (Registration runs January 15 through August 31)
3. Standard Mail Promotion Tactile, Sensory & Interactive Mailpiece Engagement (March 1 – August 31)
Due to the popularity of this promotion in 2015, this year includes a new promotion focused solely on these applications. Advancements in paper, ink, and interactive mailpiece elements provide marketers exciting new ways to enhance customer engagement opportunities. The engagement can be achieved through the innovative use of specialty inks, sensory elements, textured paper, and the use of folds or other dimensional elements that the recipient can interact with and manipulate. This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by incorporating these features. (Registration runs January 15 – August 31)
4. Mobile Shopping (July 1 – December 31)
Earn an upfront 2% postage discount by integrating mobile technology with direct mail. Using technology such as QR codes, Snap tags, Watermarks and other advanced technology, the consumer is launched from the mailpiece into online shopping Experiences. This year adds adds social media opportunities through “Buy It Now” features highlighted to support shopping during social media activities. (Registration runs May 15 – through December 31)
For quesions about how to save money on your next mailing,
contact Steve Colella at firstname.lastname@example.org
For more information, please visit:
Digital fundraising will empower your donors to give online from any device — a cell phone, tablet or laptop. Your donors will be able to give in response to your text messages, email, social media and direct mail.
1. Text To Donate Most
Gifts are made in 60 seconds. Every ask for a donations should be preceded by 3 text messages with links to videos, photos or testimonials to show the good that you’re doing. Average gift is $167.
2. Online giving 38%
Donors give larger gifts on branded donation pages online.
3. Events 25%
More guests donate at events, with an average gift of $167. Speakers simply instruct supporters to text a keyword to a short code to make a donation. Donors will receive a text message reply with a link to give their credit card. Donors who don’t fulfill their pledge will receive 3 automatic reminder texts.
4. Mobile Communications 99%
90% of texts are opened and read within 3 minutes.
5. Peer-to-Peer Fundraising and Crowdfunding Campaigns
Mobile-friendly donation pages increase submissions by 38%.
The Calmark Group will help you to customize your Digital Marketing campaign to suit your needs. Our cloud based mobile giving program makes it easy for donors, volunteers, and staff to give and stay connected via online, mobile and social media.
● Acquire new donors
● Gain recurring gifts
● Reduce administrative time
● Lower fundraising costs with one easy to use platform.
For more information about digital marketing or to request a demo, please contact:
The Calmark Group
6755 S. Sayre Avenue
Bedford Park, IL 60638