4 Ways to Save Money on your Mailings!

The United States Postal Services exigent surcharge has come to an end, as of April 10, 2016. On average, postal rates of all classes were reduced between 3 – 4.5 percent.

First-Class Stamp: from $0.49 to $0.47
First-Class Metered 1oz Letter: from $0.485 to $0.465
Postcard: from $0.35 to $0.34

Other mailing products and services have been reduced as well, benefiting The Calmark Group’s clients. Stir up excitement in your mailings by taking advantage of these 4 USPS Mailing Promotions for 2016.

1. Personalized Color Transpromo (July 1 – December 31)
This promotion will provide an upfront 2% postage discount to mailers who use dynamic variable color print for personalized transpromotional marketing messages on their bills and statements.  (Registration runs May 15 through December 31)

2. Emerging and Advanced Technology/Video in Print (March 1 – August 31)
This promotion encourages integrating with mobile technology and now with video/print technology.  Mailers can earn an upfront 2% discount on mailpieces that include the use of standard NFC, or “enhanced” augmented reality experience (augmented reality superimposes digital images or content over a live image of a mailpiece – “Enhanced AR introduces additional animation and user interaction features).  These mobile-based technologies allow the recipient to engage in innovative digital experiences triggered from their mailpiece.  (Registration runs January 15 through August 31)      

3. Standard Mail Promotion Tactile, Sensory & Interactive Mailpiece Engagement (March 1 – August 31)
Due to the popularity of this promotion in 2015, this year includes a new promotion focused solely on these applications.  Advancements in paper, ink, and interactive mailpiece elements provide marketers exciting new ways to enhance customer engagement opportunities. The engagement can be achieved through the innovative use of specialty inks, sensory elements, textured paper, and the use of folds or other dimensional elements that the recipient can interact with and manipulate. This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by incorporating these features. (Registration runs January 15 – August  31)

4.  Mobile Shopping (July 1 – December 31)
Earn an upfront 2% postage discount by integrating mobile technology with direct mail.   Using technology such as QR codes, Snap tags, Watermarks and other advanced technology, the consumer is launched from the mailpiece into online shopping Experiences. This year adds adds social media opportunities through “Buy It Now” features highlighted to support shopping during social media activities.  (Registration runs May 15 – through December 31)

For quesions about how to save money on your next mailing,
contact Steve Colella at
scolella@calmarkgroup.com

For more information, please visit:
https://www.usps.com/business/promotions-incentives.htm.

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